Why Your Brand or Business Must Add Email Marketing to Your Holiday Campaigns
The Christmas season is officially here, and even if it doesn't start until December 1st for you and your family, get ready to hear “All I Want for Christmas is Youuuuu” everywhere you go; if that notion is causing you heart palpitations, take a breathe, you got this.
I know that as a small business owner you’re often a one person show or if you’re lucky, have a few employees, and your Christmas to-do list may be bigger than the annual Macy’s Thanksgiving Day parade, so if email marketing isn’t something you’re currently doing, you may be reluctant to start now-but that would be a mistake.
Here's why:
MailMunch states email is in general better at driving traffic to your website and direct conversions while social media is useful for engaging with your audience.
According to email big wigs, Constant Contact, Email marketing has a return on investment (ROI) of $36 for every $1 spent.
Mailchimp tracked campaigns that went to at least 1,000 subscribers, and within the retail industry they found open rates tracked at 18.39%; that’s huge.
Email marketing increases traffic to your website and boosts sales, which is why I advocate for it so much.
And unlike social media-Instagram and their never ending algorithm changes in particular-email goes directly to your subscribers inbox, increasing the likelihood of your content being seen, and eliminating the need for your customers to come to you.
Customers can be fickle, and even if they do enjoy purchasing from your store, it’s unlikely they are visiting it every day. And of course, life is busy, so people can simply forget to purchase from you and instead will make a purchase from wherever is most convenient.
As a small business owner, you need to be spending your time on marketing initiatives that give you the best ROI and email is proven to be phenomenal for this.
So where to get started?
I like to think of marketing in a holistic sense; email, social media, and landing pages can all have the same content, but that content just needs to be modified.
A perfect example of a company doing this is Coco Village, a store that sells apparel, toys, and furniture for babies, toddlers, and children.
Coco Village has already started on their Christmas campaigns. You'll notice they have social media posts, email, and a landing page on their website featuring this content.
Coco Village Landing Page Shown Above
Coco Village Email (In Part) and Social Media Post
I’d love to see you make this holiday season your most profitable one yet; even if you can’t send daily email, even something as simple as 1-2 emails a week could increase sales.